Privacy Policy — Bukit Chagar Living

Last updated: 13 March 2026

This Privacy Policy explains how Bukit Chagar Living (“we”, “us”, “our”) collects, uses, shares, and protects your personal data when you visit https://bukitchagarliving.com (the “Website”) or contact us.

Data Controller / Owner: Lai Kiat Chong
Contact email: info@bukitchagarliving.com
WhatsApp: +6019-936-6899
Location: Johor Bahru, Malaysia

If you do not agree with this policy, please do not use the Website.

1) What we do (lead generation / referral website)

Bukit Chagar Living is a lead generation and informational website. We may connect you with third-party service providers such as real estate agents, developers, or financing partners (“Partners”) if you request information or submit an enquiry. Partners handle your enquiry under their own terms and privacy policies.

2) Personal data we collect

We may collect the following categories of personal data:

A. Contact & identity data
Name, email address, phone number, WhatsApp number, and any details you provide.

B. Enquiry & preference data
Property preferences, budget range, intended purchase timeline, messages, and other information you submit through forms, email, WhatsApp, or calls.

C. Subscription/marketing data (if you opt in)
Your consent status and marketing preferences.

D. Technical & usage data
IP address, device and browser information, pages viewed, approximate location (derived from IP), referral/source data, and cookie identifiers.

Sensitive personal data (Identification document(s) (e.g., Malaysia NRIC/MyKad, passport, or other government-issued ID)):
We do not request sensitive personal data through the Website. However, in certain situations you may choose to share an identification document via WhatsApp, for example: (i) to secure a unit with a developer/partner, (ii) if you forgot to bring your ID and will send it later, or (iii) when a banker/financing partner requires it to process a loan. If you send an ID document, please share only what is necessary and mask/redact non-essential details where possible. We will use it only for the stated verification/processing purpose, share it only with the relevant developer/agent/banker, restrict access, and delete it as soon as it is no longer needed (typically within [7] days after verification/processing is completed).

3) How we collect personal data

We collect personal data when you:

• Fill out forms on the Website (e.g., contact/enquiry forms)

• Contact us via email, phone, or WhatsApp

• Interact with our ads or content

• Browse the Website (via cookies and similar technologies)

4) How we use your personal data

We use your personal data to:

1. Respond to enquiries and provide the information you request

2. Connect you with Partners (agents/developers/financing partners) relevant to your enquiry

3. Improve the Website (analytics, performance, troubleshooting, and content optimization)

4. Marketing and remarketing (only where permitted and/or based on your preferences), such as showing relevant ads on Google/Meta platforms

5. Security and fraud prevention, and to protect our rights and users

6. Legal compliance (e.g., responding to lawful requests)

5) Legal bases for processing (where applicable)

Depending on your location and the situation, we process personal data based on:

• Consent (e.g., where you opt in to marketing or accept cookies where required)

• Legitimate interests (e.g., responding to enquiries, improving our services, marketing to interested users, and securing the Website)

• Contractual necessity (e.g., steps to provide the information or service you request)

• Legal obligation (e.g., compliance with applicable laws)

6) Sharing and disclosure of personal data

We may share your personal data with:

A. Partners (agents/developers/financing partners)
If you submit an enquiry, we may share your contact and enquiry details with relevant Partners so they can contact you and assist you.

B. Service providers (processors)
We use third-party vendors to run and improve the Website and marketing, such as hosting, analytics, and advertising providers. These vendors process data on our behalf.

C. Platforms you use to contact us
If you contact us via WhatsApp, your data is processed by WhatsApp/Meta according to their policies.

D. Legal/Compliance
We may disclose data if required by law, court order, or to protect rights, safety, and security.

We do not sell your personal data.

7) Cookies, analytics, and advertising

The Website may use cookies and similar technologies to function properly and to measure and improve performance.

We may use tools such as:

• Google Analytics (website usage analytics)

• Google Ads (conversion tracking/remarketing)

• Meta Pixel (conversion tracking/remarketing)

These tools may collect information about your device and browsing activity on this Website, and may be used to measure advertising effectiveness and show you more relevant ads.

Cookie choices:

• If we display a cookie banner, you can manage your preferences there at any time.

• You can also control cookies through your browser settings (blocking or deleting cookies may affect Website functionality).

Ad preferences/opt-outs (platform-level):

• Google Ads Settings: https://adssettings.google.com/

• YourAdChoices: https://youradchoices.com/

• Meta Ad Preferences: https://www.facebook.com/adpreferences/

8) International data transfers

Our service providers (such as Google and Meta) may process personal data outside your country. Where applicable, we rely on appropriate safeguards (for example, contractual protections and provider security measures) to protect your data.

9) Data retention

We keep personal data only as long as needed for the purposes described in this policy.

Typical retention:

• Enquiry/lead records: up to 12 months from your last interaction, unless a longer period is required for legal, compliance, or dispute-resolution purposes

• Identification document(s) (if you choose to send them): typically deleted within [7] days after verification/processing is completed

• Analytics/advertising data: retained according to the settings of the relevant provider tools

You may request deletion earlier (see Section 11).

10) Data security

We take reasonable technical and organizational measures to protect personal data from unauthorized access, loss, misuse, alteration, or disclosure. However, no online transmission or storage method is guaranteed to be 100% secure.

11) Your rights

Depending on your location, you may have the right to:

• Request access to your personal data

• Request correction of inaccurate data

• Request deletion of your personal data

• Object to or request restriction of certain processing

• Withdraw consent (where processing is based on consent)

• Request information about sharing with Partners/service providers

• Lodge a complaint with the relevant authority (if applicable)

To make a request, contact info@bukitchagarliving.com . We may ask you to verify your identity before processing requests.

12) Marketing communications

If you opt in to receive marketing updates, you can opt out at any time by:

• Using an unsubscribe option (if provided), or

• Contacting info@bukitchagarliving.com with your request, or

• Telling us on WhatsApp that you want to stop receiving messages

Even if you opt out, we may still send non-marketing messages related to your enquiry.

13) Third-party links

The Website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review the privacy policies of those third parties before providing your information.

14) Children’s privacy

The Website is not intended for children under 16 (or the minimum age required in your jurisdiction). We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us to request deletion.

15) Changes to this Privacy Policy

We may update this policy from time to time. The updated version will be posted on this page with a new “Last updated” date.

16) Contact us

Bukit Chagar Living
Owner/Data Controller: Lai Kiat Chong
Email: info@bukitchagarliving.com
WhatsApp: +6019-936-6899
Location: Johor Bahru, Malaysia